Creating impact in the European Union

Public affairs is our expertise and our passion. Thanks to our network in the heart of Brussels, we see files coming before they reach the agenda, and we turn political signals into insights you can act on straight away. We don't wait for instructions. We come to you with proposals, so you're always one step ahead. We are your eyes and ears in EU policy: when a decision is made, you hear about it quickly, along with what it means for you.

Trusted, long-term partnerships come first for us. We work as an extension of your team and take the time to get to know your business properly before we advise. That always goes hand in hand with openness: we give you our honest opinion, and as soon as we see a better way forward, we say so. That's why clients trust our advice when they face difficult decisions.

The Public Impact office through its glass partitions

Shaping what matters

Regulatory pressure is rising. Political and social debate is louder, faster, and harder to predict. This is exactly where Public Impact comes in.

We turn your insight into impact. We help organisations read the regulatory environment before it reads them, protect what they have built, and make public policy work better — for business, for society, and for the people it affects.

Our new name, Public Impact, marks more than a change of name. It reflects who we have become: a team that brings together a wider range of disciplines than ever, while holding on to the standards and the craft that have always defined us. The world our clients operate in keeps getting more complex — and we keep building the skills and expertise to match it, with real enthusiasm for what comes next.

Our ambition is not to grow bigger. It is to grow better — in quality, insight, creativity and impact. We keep deepening our expertise, strengthening long-term partnerships, and bringing our European offices closer together.

Our expertise

No two collaborations look the same. Every client brings a different objective, political context and timeline. That is why we combine the services below into a plan built for your case: sharp strategy, hands-on delivery and strong relationships, turned into results.

In the EU, competences are split between Brussels and capitals, and processes are complex. We help you find your way through the policymaking maze, we identify who decides on your file and advise on when and how to act.

Creating impact in key sectors.

We work across a broad range of sectors, helping organisations navigate change, shape policy and create lasting impact.

Telecoms & internet infrastructure

Cloud & digital sovereignty

Online platforms & marketplaces

Energy and Climate

Online safety

Health

Foods and beverages

Media & live entertainment

Mobility & tourism

Local insights. Global impact.

Our offices are located at the heart of Europe’s political landscape. From Belgium and the European Union to Portugal and Spain, we combine deep local knowledge with a shared international perspective, supporting clients across individual markets or across borders.

Discover the different markets

Belgium

Portugal

Spain

Build on trust.

We pride ourselves in complying with strict codes of conduct and transparency, and on actively contributing to the development of the main professional associations of our field. PI is part of the following organisations:

The PI Way.

Impact doesn’t happen by chance. It comes from a tried and tested method consistently applied to every engagement. Focus. Strategy. Precision. Direction. Four words, one method.

The Brussels team

Here in Brussels, our European and Belgian colleagues work as one team under one roof. That allows us to follow your file from European decision-making through to Belgian implementation, without losing information along the way. You're always welcome here too: for a quick chat, a meeting with the team or to use one of our meeting rooms.

Meet our team